Reach refers to any way prospective customers are introduced to products and services from a variety media sources, (search engines, advertising, referrals, etc.)
Acquisition refers to acquiring customer contact information. Prospects may not have decided on making a purchase but may be demonstratig their interest.
Conversion indicates that the customer has moved forward ona purchase such as downloading a spec sheet. Conversion is the combination of positive action expressed by the prospect. Converted means the customer has made a purchase.
Grooming comprises a set of pre-sales activity organized to influence the sale, (such as benefits, demos and videos, email offers and e-newsletters, talking to product experts...)
Retention activity is designed to reinforce the sale, such as direct mail, customer appreciation, user groups, creating personal contacts, helping customers. These are post-sales activities.
Increase web visitor counts to your web site by ranking higher in search engine results. Our Calgary based internet marketing team has achieved top search engine rankings in a variety of markets.
Our online campaigns consistently deliver top results where they matter most—the top line. Make the most of your marketing budget and measure your return on investment accurately.
Return on Investment. We build an economic model of your web site and forecast the return on investmen (ROI) required to make the web pay. Our economic model includes:
- Conversion rates from your web site
- Suggested maximum client acquisition cost
- Return on Investment forecast
Memorable Corporate Identity. The fruit of our identity and usability programs... visual symbols and controls, stationery, periodicals, signage, and web sites, for example, are important objects because they reinforce people's positive feelings about a company, every day.
Online marketing plans provide focused and measurable benefits. One size does not fit all. We tailor web presence to your business objectives for results.
Managed Marketing Services
We'll develop a balanced marketing strategy that reflect your business goals and budget. We'll deliver the campaign and take care of all the details.
Bottom line results
We incorporate the web into your daily sales effort. Measure your return on investment more accurately. Manage your marketing effort with confidence.
First Impressions Last
Our marketing and communications skills are relentlessly focused on increasing your sales and improving your market position.
Roll up our sleeves
We reinforce your identity in your target market and we take care of the details. Balanced corporate communications and rigorous project management are at the foundation of what we do. We also provide the infrastructure services and technical support so you can concentrate on your customers.
The Web Advantage Company
Energize your sales effort. Our internet marketing campaigns are focused, measurable, and effective. Do more with your marketing dollar.
Ensure your web presence is consistent with your business objectives and reflects your corporate identity.
We drive more qualified prospects to your web site and design your site to convert visitors into sales. Rank higher in search engine results and more people will visit your web site. Ensure that your products and services are easy to find and appear before competitive solutions.
Depend on us to achieve high search engine ranking for your site. We've simplified the process. Everything is based on your business goals. We help you set a realistic marketing budget to employ a variety of proven techniques to surpass your competitors.
We incorporate formal market research methods, competitive analysis, and the hard won experience gained from successful campaigns. We balance the benefits of marketing on the web with your company's arsenal of sales tools. There's no magic. ROI is measurable. Our approach is open and demonstrable.