Increase
Web Site
Traffic
Retain
Customers
Executive
Sales
Materials
Corporate
Identity
Managed
Marketing
Services
Increase
traffic to your web site. Increase web visitor counts
by ranking higher in search engine results.
Retain customers through opt-in eNewsletters. The
Marketing-Calgary.com team will develop an HTML eNewsletter and email program to
help you retain customers. Renew your web site and keep your contacts
alive.
Exceptional Executive Sales Materials. We
prepare outstanding sales materials in print, web, and slides for your
executive sales presentations, AGM's, and board briefings.
Memorable Corporate Identity. The
fruit of our identity and usability programs... visual symbols and controls,
stationery, periodicals, signage, and web sites, for example, are important
objects because they reinforce people's positive feelings about a company,
every day.
Online marketing plans provide
focused and measurable benefits. We tailor your existing web presence
to your business goals.
Managed Marketing Services. We
assist in developing a balanced e-marketing strategy and take care of
delivery. We help you incorporate the web, email, and database tools
into your daily sales effort.
FOCUS
FIRST
First Impressions Last.
Our marketing, communications, and branding skills are relentlessly focused on increasing your sales and improving your market position.
We roll up our sleeves. We reinforce your identity in your target market and we take care of the details.
Balanced corporate communications and rigorous project management are at the foundation of what we do. We also provide the infrastructure services and
technical support so you can concentrate on your customers.
The portfolio page illustrate some of the projects we've focused on.
Marketing-Calgary.com. The Web Advantage Company Energize your sales effort.
Here's a summary of what we do for you:
1. Online Marketing Plans
New Customer Development
Customer Retention Programs
Web Site Optimization
Search Engine Placement
Managed Marketing Services
2. Branding and Visual Communications
Print Publications and Integration on the Web
Corporate Identity Programs
AGM Presentations
Presentations to the Board
Executive Sales
Human Factors Engineering, wayfinding and usability
Realize
a Return
on Your
Investment
Increasing traffic to you web site starts with a home page and web site that is keyword optimized and search engine friendly. We ensure that your web site is found quickly and consistently by search engines.
Get better results on search engines with our seven step process:
Step 1. Position Analysis. First, we run diagnostic tests to establish your actual ranking on major search engines.
Step 2. Competitive Analysis. We discover how sophisticated your competition is. The idea is to determine what the top pages are are using within your keyword areas and develop a better strategy.
Step 3. Key Search Word Analysis. Based on a statistical use of keywords, we select the most popular search terms to find your product.
Step 4. Site Structure Analysis. We run you first page through rigorous software diagnostic checks to ensure the page does not violate search engine rules.
Step 5. Link Popularity Analysis. Link popularity is a score based upon the number of incoming or referring links to your page. You can boost your referring pages by purchasing web positioning and crawling.
Step 6. Search Engine Crawling and Purchasing Positioning. Over the past year, the rules for search engines have changed. Paid submissions are shown as first On some search engines results. On other engines, it's the structure of the site that counts most.
Step 7. Monitor Results Regularly. Positioning is a process. We monitor your site each month and review your
position results based on the key search words for your market. You receive a report on your web site's rank on the engines, once a month. We review
the results and adjust the strategy, as required.
The Web
Never Stops
and
Neither
Should You
Managed Marketing Services
We develop strategies that combine different media effectively. We'll design an email campaign to complement your other on-line and off-line
marketing effort. Benefit from improved recognition and results by executing an integrated sales and marketing plan. We orchestrate teams of
experienced professionals to deliver all the pieces. We're accustomed to working on multi-discplinary teams. We speak—marketing, creative,
software engineering, and structured design methods—fluently.
Retain customers with opt-in eNewsletters
eNewsletters provide a simple and economical way to keep your site fresh and retain your customers.
HTML formatted eNewsletters improve
customer retention through regular contact. We manage the whole process for you or work together with your marketing staff. Customers can sign-up
or remove their names from the subscription list.
eNewsletters let people know about updates on your web site. Brief eNews messages also
communicate the details of sales promotions and link back to your web site.
Exceptional Executive Sales Materials
We prepare outstanding sales presentations from a laptop, as a mail-out, or available from your
web site.
At Marketing-Calgary.com, we ensure your sales presentation is as exceptional as your brand. We strive for economical solutions to meet
your budget. We are experienced in executive and investor presentations as well as helping sales staff get materials they need on-demand.
